Typography in Art and Advertisements
This poster is being used to advertise a flavour of ice cream by the world famous ice cream company, Ben and Jerry's.
The font type is very large and in your face, going from having a normal typing style to typing in all capitals to emphasise on the point the advert is trying to make. The use of this font is effective because it grabs the readers attention, and without even properly looking at the poster the person knows that the advert is for Ben and Jerry's ice cream. This is because the font they are using to type with on their poster is the same font used for their name on their logo. By sticking to that same font when doing promotional adverts, they are creating an image for themselves and pushing their products onto people. It's the sort of technique that says, "hey, we're original", because they have claimed the font as their own.
This poster is being used to advertise a type of sandwich.
The font in this image has been cleverly bent to shape in a way that compliments the product in the image, by filling up the space left where the other half of the product should be. This artsy style of writing shows that the company who made this advertisement are sophisticated, and wanted to make their adverts different from the rest in an interestingly abstract way. Plus, the varying font size and letter size makes the words flow almost like liquid, making it pleasing on the eyes as it is fun and easy to follow. The little accents used after certain words, like the triangle on the left hand side of the word "long" and the smaller triangles at either side of "the" are interesting because it adds shape to the words, moulding them to fit with the other half of the picture.
In this image, typography is being used as an art form to create an accurate visage of a celebrity only using words. The celebrity is Kurt Cobain, the lead singer of the famous band Nirvana who passed away after shooting himself in 1994.
The words in this image have been cleverly placed, sized and moulded to create the shapes in Kurt's face, using the tone and colours of the fonts to create shading; adding depth to the image. By using varied shades of black and grey with the fonts, it creates shadows in the imaged which makes it 3D rather than 2D.
Similarly to the above image of Kurt Cobain, the artist who created this piece has used words and typography to create an image of the famous pop artist P!NK.
Also, the words used to create the image are lyrics and titles from her most famous song, so they are relevant to the person the artist is drawing. Unlike the Kurt image, this is much more simple, with the words only being used to outline the significant features of her face rather than adding any real details. The words are also a hot pink colour, conveying further links to the artist.
The way the fonts curve and change in size create shape and form, and are the foundations to making the image look realistic and accurate. Without any shading or details, the image is quite simplistic, giving it more of a pop art feeling than detailed portrait.
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