Brand Project - Initial Ideas
In Units 2 and 7, we will be looking into creating a new logo and merchandise for a brand owned by someone we know, or creating our own brand. We have to design and produce a logo, and other things like uniforms for the brand, business cards and mugs.
Similarly to big corporations such as Boots UK, most beauty stores eventually develop their own original products while still selling the other brands. I could create my own lipstick (just design and produce sketches for one), as well as other products.
I would also like to include a makeup product, like a tube of lipstick or mascara, maybe even nail polish.
My Brand Idea
For my brand, I have decided to create a makeup store that exclusively sells cruelty free and vegan makeup. There are several brands who are choosing to make their products cruelty free due to new laws and popular demand, such as NYX. As so many different brands are doing this, it would be good to have one specific store that sold these exclusively.
Similarly to big corporations such as Boots UK, most beauty stores eventually develop their own original products while still selling the other brands. I could create my own lipstick (just design and produce sketches for one), as well as other products.
My Logo
I am still unsure exactly what I want my logo to look like, but I would definitely like to incorporate some kind of animal, like a rabbit or a mouse.
I would also like to include a makeup product, like a tube of lipstick or mascara, maybe even nail polish.
My Materials
We have to produce three different merchandise to do with our brand during our project. I would ideally like to produce a t - shirt, a business card and a mug or coaster.
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