Definitions
Brand Loyalty
Definition: (noun) the tendency of some consumers to continue buying the same brand of goods rather than competing brands.
Examples: people who use Apple products Vs. People who use Samsung products, people who drink Coke Vs. People who drink Pepsi.
Brand Association
Definition: The way in which people think of a particular brand of product when they think of a particular activity because they are closely connected with each other.
Examples: Thinking of Coke when they see someone dressed as Father Christmas.
Brand Recognition
Definition: the extent to which the general public (or an organisations' target market) is able to identify a brand by its attributes.
Examples: recognising the Apple logo with no text.
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